Hotel Equities Group LLC

Director of Sales-Water's Edge

Job Locations US-MD-Belcamp
Posted Date 3 weeks ago(11/12/2021 5:42 PM)
# of Openings



Water's Edge Events Center (



Hotel Equities, one of the top hotel development and management companies in the industry, is currently searching for a remarkable Director of Sales for the Water's Edge Events Center in Belcamp, MD. Hotel Equities offers an award-winning culture and a unique environment that empowers our team to exceed guests' expectations and make a distinct difference in people's lives. Our ideal candidate will be engaged, authentic, and prepared to prospect, sell, and maintain accounts to positively impact revenues for a "best in class" event space!




Functions as the leader of the property’s sales department for Water’s Edge Events Center events and meetings.  Manages the property's reactive and proactive sales efforts.  Provides day to day leadership to sales associates to achieve property sales objectives with overall responsibility for achieving booking goals and property revenues.  Implements the property’s service strategy and initiatives in all aspects of the sales process and focuses on building long-term, value-based customer relationships that enable achievement of the event center’s sales objectives. Evaluates the property’s participation in the various sales channels (e.g., Area Sales, Group Sales within the Sales Office, electronic lead channels, etc.) and develops strong working relationships to proactively position and market the property.  Manages the marketing budget to enable development of property specific campaigns, promotions and collateral to drive revenue and meet property objectives. Collaborates with the Hotel Equities regional marketing communications for regional and national promotions pull through.  Develops and implements property–wide strategies that deliver products and services to meet or exceed the needs and expectations of the target customer profile and property associates and provides a return on investment to the ownership.




Education and Experience



  • 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 4 years experience in the sales and marketing or related professional area.


  • 4-year bachelor's degree in Business Administration, Marketing, Event Planning, Hotel and Restaurant Management, or related major; 2 years experience in the sales and marketing or related professional area.



  • 4 year college degree.
  • Demonstrated skills in supervising a team.
  • Lodging/Event & Catering sales experience.
  • Event Center/Hotel industry work experience, demonstrating progressive career growth and a pattern of exceptional performance.



Managing Sales Activities

  • Manages the development of a strategic account plan for the demand generators in the market.
  • Manages property website, social media platforms, campaigns and strategies to ensure maximum visibility and reach.
  • Conducts site tours of all venue spaces and creates individually customized BEOs to meet/exceed customer expectations.
  • Manages the property's reactive and proactive sales efforts.
  • Determines and develops marketing communication activities, in conjunction with Regional Marketing Communications.
  • Provides customer intelligence in evaluating the market and economic trends that may lead to changes in sales strategy to meet or exceed customer expectations.
  • Reviews competitive shopping reports and uses other resources to maintain an awareness of the event center’s market position.
  • Researches competitor’s sales team strategies to identify ways to grow to increase market share.
  • Attends sales strategy meetings to provide input on weekly and overall sales strategy.
  • Suggests innovative marketing ideas and develops deployment strategies to continue to grow market share.
  • Evaluates and supports participation and account deployment with Area Sales and Group Sales within the Sales Office.
  • Serves as the sales contact for the General Manager, property leadership team, Group Sales and Area Sales leaders.
  • Serves as the sales contact for customers; serves as the customer advocate.
  • Serves as authority on sales processes and sales contracts.
  • Participates in sales calls with members of the Sales and Marketing team to acquire new business and/or close on business.
  • Identifies public relations opportunities and coordinates activities to augment the overall marketing communication strategy.
  • Supports the General Manager by coordinating crisis communications.
  • Executes and supports the property to deliver the highest standards in customer service.
  • Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).
  • Implements a seamless turnover from sales to operations and back to sales while consistently delivering high level of service.
  • Monitors the effective resolution of guest issues that arise as a result of the sales process by creating mechanisms to channel issues to property leadership and/or other appropriate stakeholders.
  • Maintains successful performance by increasing revenues, controlling expenses and providing a return on investment for the management and ownership teams.
  • Implements exceptional service strategy and applicable initiatives in all aspects of the sales process and focuses on building long-term, value-based customer relationships that enable achievement of center’s objectives.
  • Interfaces with regional marketing communications for regional and national promotions pull through.
  • Performs other duties, as assigned, to meet business needs.


Building Successful Relationships

  • Develops strong partnerships with local organizations to further increase/promote Water’s Edge Events Center.
  • Develops and manages internal key stakeholder relationships.
  • Develops strong community and public relations by maintaining property participation in local, regional and national tradeshows and client events where applicable.
  • Executes exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and monitoring their satisfaction before and during their program/event.
  • Serves the customer by understanding their needs and recommending the appropriate features and services that best meet their needs and exceed their expectations, while building strong relationships.
  • Gains understanding of the property’s primary target customer and service expectations; serves the customer by understanding their business, business issues and concerns, to offer better business solution both prior to, and during the program/event.

All candidates will be required to complete a pre-employment drug screening and background check. EOE/DFW





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